The Fun Ones Know What They Want

The Fun Ones know that a Carnival vacation doesn’t have a script. The impressive breadth of available activities means cruisers can truly let loose and create exactly the experience they want. But with so many possibilities it can be tough to know what a Carnival Cruise is really all about. A young family might worry that Carnival is a rowdy party option, while spring breakers might see its kid-friendly cruising as a drawback.

To reassure cruisers that Carnival was the perfect fit, we developed a hyper-targeted campaign designed to ride “The Wave“, the cruising industry’s busiest booking season. We offered compelling messages to all sorts of cruisers by weaving key themes from our own motivational segmentation study into every touch. We reminded the world that when you step on a Carnival ship you’re not hanging with strangers. You’re with other people who know making life more fun is always the right choice.