Land Rover Owners
Are a Breed Apart
The iconic Land Rover brand needed a way to share its latest innovations with a select audience ready for their next luxury SUV. How best to engage uncommon individuals with an elevated taste for adventure?
Our campaign focused on what separates this classic brand from all others: the owners themselves. Candid videos highlighted the special bond Land Rover enthusiasts have with their vehicles. Then complementary direct mail pieces seamlessly connected those owners to the brand’s latest offerings through a bespoke online experience.
Case Study
Films
Mike Serlin – “Double Time“
Jim Macri – “Revival of the Fittest”
Andrea Kirchoff – “Cattle Driver“
Interactive Booklet
Origami Direct Mail
Content Hub
Featured Owner Page
Product Features page
Featured Vehicle Page
All / JPMorgan Chase: The Future of Work / Con Edison: Where Clean Energy Lives / United Journey / Land Rover: Uncommon / Henry Schein Look & Feel / Ford Mondeo: The Beauty Within / JPMC: Veterans Day / United MileagePlus Experience / Amazon Ads: Brand Equity / The Voices of Wunderman NY / Carnival: The Fun Ones / Volvo Interactive Catalog / Nicorette: Quitting is Beautiful / SABIN Vaccine Institute / Con Edison: EEDM / United Airlines: EZE to EWR / RR Evoque Euston Takeover / The Misadventures of Ralph / My Walmart / Vanguard: Slow & Steady / United Airlines: Worldly Greetings