New York is where clean energy lives.

Con Edison is making strides towards its 2040 goals for a cleaner New York, but they can’t do it alone. Created as a rallying cry to unite New Yorkers around a better tomorrow, “Where clean energy lives“ is a campaign that examines our daily relation with energy from a different perspective. It prompts the audience to reevaluate their daily choices and learn more about the role they have to play through authentic storytelling and a sense of “everyday magic“ that speaks to New Yorkers as people, rather than just customers.

The campaign has reached New Yorkers in many different ways, from local TV stations and print publications to animated billboards around the city and even relevant events like “Earth Day” or the “New York Auto Show”. Multiple video and photography shoots have taken place over time to expand on this uniquely NY universe and delve even deeper into its stories.